Available for New Projects

FIELDHOUSE

Year: 2024

Timeline: 12 Weeks

Services: Shopify, UX, Content

Live Website ↗

Shopify storefront, collection architecture, and story-led PDP templates for an outdoor lifestyle brand.

Fieldhouse Shopify store
Phone
Laptop Edge

Challenges.

Fieldhouse’s catalog mixed technical specs with lifestyle content, but the old theme buried both. Checkout friction and mobile PDP length hurt conversion.

Solutions.

We rebuilt the theme on a modular section library, tightened collection filters, and introduced guided PDPs with spec callouts and editorial modules—optimized for mobile-first traffic.

Fieldhouse commerce UI

Results.

Fieldhouse lifted mobile conversion and cut bounce on collection pages after launch.

3x

More Bookings

92+

Team members

2x

Conversion
"

Our socials used to feel scattered and inconsistent. Now, everything is on-brand, engaging, and performing better.

Mario Ramzan
Mario Ramzan CTO at NovaTech

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