FIELDHOUSE
Shopify storefront, collection architecture, and story-led PDP templates for an outdoor lifestyle brand.


Challenges.
Fieldhouse’s catalog mixed technical specs with lifestyle content, but the old theme buried both. Checkout friction and mobile PDP length hurt conversion.
Solutions.
We rebuilt the theme on a modular section library, tightened collection filters, and introduced guided PDPs with spec callouts and editorial modules—optimized for mobile-first traffic.
Results.
Fieldhouse lifted mobile conversion and cut bounce on collection pages after launch.
3x
More Bookings92+
Team members2x
Conversion
"
Our socials used to feel scattered and inconsistent. Now, everything is on-brand, engaging, and performing better.
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Batavia
Fashion e-commerce
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Mandala
Website and branding for Design Agency