AURORA

Year: 2024

Timeline: 6 Weeks

Services: Packaging & Identity

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Artisan tea brand identity, pouch design, and art direction for a premium retail launch.

Challenges.

Aurora needed packaging that felt craft-forward yet shelf-ready, with a story that could stretch across DTC and wholesale without looking generic.

Solutions.

We defined a warm botanical palette, custom wordmark, and pouch system with clear flavor architecture. Photography direction and mockups unified social, web, and print touchpoints for a cohesive launch.

Results.

Aurora sold through its first retail pilot with packaging that testers ranked highest for clarity and shelf appeal.

3x

More Bookings

92+

Team members

2x

Conversion

Our socials used to feel scattered and inconsistent. Now, everything is on-brand, engaging, and performing better.

Mario Ramzan CTO at NovaTech

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